1.4 Billion Voices, One Brand Future
Unconventional Definition
（枠にとらわれない定義）
Delivering Japanese value to untapped markets
At ÚNDE, we operate from Tokyo and Bangalore as a branding and marketing hub dedicated to unlocking the limitless potential of the Indian market. By fusing Japan’s precision and innovation with India’s dynamic growth, we co-create a future of business that transcends conventional boundaries
Amid the diversity and energy of 1.4 billion people, we uncover the unique value that truly resonates for Japanese brands. Our mission is to build sustainable partnerships—where India and Japan, and all stakeholders involved, can grow together and move forward together.
This is how ÚNDE defines the challenge—and the opportunity—of reimagining what’s possible.
境界を越える。定義を変える。未来を創る。
Connect with us:
Services ー
Designing Success. Accelerating Growth.
1. Market Entry & Brand Launch Support
Your trusted first step into the Indian market
From market research and strategy development to talent acquisition and operations, we provide end-to-end support to ensure a seamless and confident entry into India.
2. Brand Positioning & Localization
Building competitive advantage through local relevance
We craft brand strategies tailored to the Indian market and connect you with trusted local partners—helping you unlock new distribution channels and strengthen your brand’s market position.
3. Marketing & Promotion
Engaging campaigns that move hearts—and drive results
With deep insights into market trends, we deliver impactful campaigns and creative executions that raise brand awareness and drive consumer action, from discovery to purchase.
4. Sports Partnership Support
Unlocking new growth through sports
From sponsorship deals to ROI measurement, we offer comprehensive support in sports marketing—leveraging strategic partnerships in India’s dynamic sports landscape to open new business opportunities.
Growth Edge ー
Turning India’s Dynamic Growth into Your Business Advantage.
A market of 1.4 billion—and a rising middle class
With rapid economic growth, a vast labor force, a young population, and accelerating digitalization, India offers a uniquely attractive environment for business expansion.
Opportunities abound—but success depends on understanding the market’s diversity and dynamism, and building the right strategies and partnerships to navigate it effectively.
For Japanese companies and individuals alike, India represents a market of immense, yet still untapped, potential.
Nozomi Hanzawa (0sada)
Founder & CEO
With 17 years of experience leading brand strategy and marketing at global companies such as Rakuten, UNIQLO, and NIKE, I’ve worked across the IT, fashion, and sports industries. My expertise spans brand growth, new business development, market expansion, and global sponsorships—building impactful brands in diverse markets.
Frequent visits to India through my passion for yoga led me to experience the country’s immense energy and cultural richness firsthand. I was also struck by its vast potential, fueled by rapid economic growth and a dynamic business environment.
In 2024, I founded our Tokyo office, followed by our Bangalore entity in 2025—bringing together this personal experience and global business background.
Driven by the vision of “merging Japan’s precision with India’s growth,” we aim to create real value for businesses in both countries and reimagine the future of business beyond conventional boundaries.
COMPANY ー
TOKYO
U’NDE Inc.
2F-C, Shibuya Dogenzaka Tokyu Building, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo 150-0043, Japan
BANGALORE (INDIA)
UNDE SOLUTIONS INDIA PRIVATE LIMITED
78/9, Outer Ring Road, Bellandur Village, Varthur, Hobli, Bangalore, KA – 560103